In
Rome, Italy, around the time of Christ, auctions were popular for family
estates and to sell war plunder. Roman Emperor and philosopher Marcus
Aurelius sold family furniture at auctions, for months, to satisfy debts.
Roman soldiers sold war plunder at auction. The licensed auctioneer,
called "Magister Auctionarium," drove a spear into the ground
to start the auction. Today we use an auction gavel.
Auctions
Come to America
American auctions date back to the Pilgrims' arrival on America's Eastern
Shores in the 1600s and continued in popularity during colonization
with the sale of crops, imports, clapboard, livestock, tools, tobacco,
slaves and even entire farms. Selling at auction was the fastest and
most efficient means to convert assets into cash.
Fur was especially big during this time. In his book, "Going, Going,
Gone!," Bellamy Partridge says "the Bible and the beaver were
the mainstays of the Pilgrims, the Good Book saving their souls and
the beaver paying their bills."
Initially, the furs were collected from Native Americans in the fall
and winter, utilizing the "private treaty" method of exchange
for "wampum" (the Native American word which meant money).
The raw pelts (or hides) were transported to the closest shipping port.
In the spring of each year, the auction method was used to sell the
raw peltries to the European merchants who arranged the transcontinental
voyage to the Old World. Once the ships returned to the port in Europe,
the peltries were auctioned to manufacturers, who would process them
for the retail market. The early fur trade was chiefly responsible for
the settlement and development of North America.
Civil
War Era
Have you ever heard an auctioneer referred to as "Colonel?"
It's a fairly common practice, especially at auction schools across
the country. This came about during the Civil War era, a time when auctions
were beginning to flourish.
History has it that the art of auctioneering was a common practice for
Civil War Colonels who regularly auctioned off the spoils of war and
surplus. However, only officers of the Colonel rank could conduct them,
spawning the use of the term "Colonel" by many auctioneers
still today.
A short historical narrative from one of the top auction schools details
this process: "As the Civil War progressed, many troop battalions
made a practice of seizing property of land owners and merchants as
they marched. Contraband would be collected and carried to a favorable
area, then the Colonel or commanding officer would sell the goods at
public sale. Even after the Civil War, military Colonels traveled to
sell surplus goods and seized goods. Auctioneers followed some of the
same trails and dressed similar to army Colonels to such an extent that
the public began to recognize auctioneers as 'Colonel.'
Other
Names for Auctioneers
Colonel
is only one name that auctioneers have been identified with over the
years. Other names include "Knights of the Hammer," and "Brothers"."
The tools of these auctioneers included the Colonel style hat, a cane,
bell, hammer or gavel, and a red flag. The flag, often boasting advertising,
was placed above where the auctioneer would sell on the day of the auction.
Opening
of Auctions Schools
Many auction schools started in the early 1900s in America. The Jones'
National School of Auctioneering and Oratory was believed to be the
first. It was started by auctioneer Carey M. Jones in Davenport, Iowa.
For the first term, the school promoted "competent instructors
teaching general merchandise, real estate and fine stock auctioneering."
However, many auctioneers at that time did not believe an auctioneer
could be "trained." They believed that auctioneering was a
natural ability that you were born with.
Challenges
for Auctioneers
Though finding goods to sell was not a problem in those days, auctioneers
faced other challenges. There was no amplification system for their
voices - no microphones as we know them today. So they had trouble both
being heard, and keeping their voices intact.
Because travel was more difficult, and was mostly by horse and wagon,
auctioneers enticed crowds by routinely offering lunch to those who
came to the sale. Weather often dictated the time the auction started,
as all were held outdoors.
The
Great Depression
The
growth of the auction industry remained until the Great Depression of
1929. Some auctioneers traveled the country to liquidate the estates
of farmers whose farms had failed because of drought and bank foreclosures.
The decline of the auction method of marketing followed the poor economic
climate and did not rebound until after World War II.
The
1950s
Auctioneering
began to make great strides after World War II. The sale of goods and
real estate was booming. There was a need in certain cases to move real
estate and personal property faster than the private market would allow.
Thus, the modern day auction business was born. Auctioneers were now
businessmen who dressed in suits and ties. They began to nurture the
business and raise the reputation of auctioneers. Besides the public,
auctioneers began to have links to banks, attorneys, accountants, the
court system and government agencies.
The
1990s through Today
During
the 1990s, technology was finding its way into the auction business.
Auctioneers were using computers, fax machines, cell phones and other
technology to make their businesses run faster and more smoothly. Some
auctioneers began taking photographs of small auction items and projecting
them onto big screens so the crowds could get a closer look at the merchandise.
Auctions burst into cyberspace in the middle of the decade. The ever
flourishing eBay was launched in 1995 and would go on to become an "online
leader" in the bidding business.
Many auctioneers today offer both live and online auctions to meet the
needs of customers near and far. Technology allows buyers to participate
in the sale without even being there.
The
Future of Auctioneering
Over the years auctioneering has progressed and changed, and today it
remains more popular than ever. Most everything thinkable has been sold
by the auction method of marketing: antiques, household items, automobiles,
land, livestock, homes, designer dresses, business equipment, and more.
And thanks to professional organizations like the National Auctioneers
Association, auctioneers are privy to countless educational opportunities
that help them to keep up on the latest technology and learn new business
traits. They network with other auctioneers to exchange ideas and to
find ways to continue to meet the growing needs of the American public.
Auctioneers today are working to earn specialty designations such as
Graduate Personal Property Appraiser (GPPA) , Accredited Auctioneer
Real Estate (AARE), Certified Auctioneers Institute (CAI) and Certified
Estate Specialist (CES). (Tell about any designations you have or classes
you have taken.)
NAA auctioneers are also bound by a code of ethics that protects consumers
against fraud and unfair business practices.
Auctions have been around since the beginning of time because they are
a highly efficient and effective business tool - and they meet the needs
of the public. But, they also are fun, entertaining and theatrical.
Most people who attend an auction keep wanting to go back again and
again.
If you have never been to an auction, join in and become part of history.