In
Rome, Italy, around the time of Christ, auctions were popular for family estates
and to sell war plunder. Roman Emperor and philosopher Marcus Aurelius sold family
furniture at auctions, for months, to satisfy debts.
Roman soldiers sold
war plunder at auction. The licensed auctioneer, called "Magister Auctionarium,"
drove a spear into the ground to start the auction. Today we use an auction gavel.
Auctions
Come to America
American auctions date back to the Pilgrims' arrival on America's Eastern Shores
in the 1600s and continued in popularity during colonization with the sale of
crops, imports, clapboard, livestock, tools, tobacco, slaves and even entire farms.
Selling at auction was the fastest and most efficient means to convert assets
into cash.
Fur was especially big during this time. In his book, "Going,
Going, Gone!," Bellamy Partridge says "the Bible and the beaver were
the mainstays of the Pilgrims, the Good Book saving their souls and the beaver
paying their bills."
Initially, the furs were collected from Native
Americans in the fall and winter, utilizing the "private treaty" method
of exchange for "wampum" (the Native American word which meant money).
The raw pelts (or hides) were transported to the closest shipping port. In the
spring of each year, the auction method was used to sell the raw peltries to the
European merchants who arranged the transcontinental voyage to the Old World.
Once the ships returned to the port in Europe, the peltries were auctioned to
manufacturers, who would process them for the retail market. The early fur trade
was chiefly responsible for the settlement and development of North America.
Civil
War Era
Have you ever heard an auctioneer referred to as "Colonel?" It's a fairly
common practice, especially at auction schools across the country. This came about
during the Civil War era, a time when auctions were beginning to flourish.
History has it that the art of auctioneering was a common practice for Civil
War Colonels who regularly auctioned off the spoils of war and surplus. However,
only officers of the Colonel rank could conduct them, spawning the use of the
term "Colonel" by many auctioneers still today.
A short historical
narrative from one of the top auction schools details this process: "As the
Civil War progressed, many troop battalions made a practice of seizing property
of land owners and merchants as they marched. Contraband would be collected and
carried to a favorable area, then the Colonel or commanding officer would sell
the goods at public sale. Even after the Civil War, military Colonels traveled
to sell surplus goods and seized goods. Auctioneers followed some of the same
trails and dressed similar to army Colonels to such an extent that the public
began to recognize auctioneers as 'Colonel.'
Other
Names for Auctioneers
Colonel
is only one name that auctioneers have been identified with over the years. Other
names include "Knights of the Hammer," and "Brothers"."
The tools of these auctioneers included the Colonel style hat, a cane, bell, hammer
or gavel, and a red flag. The flag, often boasting advertising, was placed above
where the auctioneer would sell on the day of the auction.
Opening
of Auctions Schools
Many auction schools started in the early 1900s in America. The Jones' National
School of Auctioneering and Oratory was believed to be the first. It was started
by auctioneer Carey M. Jones in Davenport, Iowa. For the first term, the school
promoted "competent instructors teaching general merchandise, real estate
and fine stock auctioneering." However, many auctioneers at that time did
not believe an auctioneer could be "trained." They believed that auctioneering
was a natural ability that you were born with.
Challenges
for Auctioneers
Though finding goods to sell was not a problem in those days, auctioneers faced
other challenges. There was no amplification system for their voices - no microphones
as we know them today. So they had trouble both being heard, and keeping their
voices intact.
Because travel was more difficult, and was mostly by horse
and wagon, auctioneers enticed crowds by routinely offering lunch to those who
came to the sale. Weather often dictated the time the auction started, as all
were held outdoors.
The
Great Depression
The
growth of the auction industry remained until the Great Depression of 1929. Some
auctioneers traveled the country to liquidate the estates of farmers whose farms
had failed because of drought and bank foreclosures. The decline of the auction
method of marketing followed the poor economic climate and did not rebound until
after World War II.
The
1950s
Auctioneering
began to make great strides after World War II. The sale of goods and real estate
was booming. There was a need in certain cases to move real estate and personal
property faster than the private market would allow. Thus, the modern day auction
business was born. Auctioneers were now businessmen who dressed in suits and ties.
They began to nurture the business and raise the reputation of auctioneers. Besides
the public, auctioneers began to have links to banks, attorneys, accountants,
the court system and government agencies.
The
1990s through Today
During
the 1990s, technology was finding its way into the auction business. Auctioneers
were using computers, fax machines, cell phones and other technology to make their
businesses run faster and more smoothly. Some auctioneers began taking photographs
of small auction items and projecting them onto big screens so the crowds could
get a closer look at the merchandise.
Auctions burst into cyberspace
in the middle of the decade. The ever flourishing eBay was launched in 1995 and
would go on to become an "online leader" in the bidding business.
Many auctioneers today offer both live and online auctions to meet the needs
of customers near and far. Technology allows buyers to participate in the sale
without even being there.
The
Future of Auctioneering
Over the years auctioneering has progressed and changed, and today it remains
more popular than ever. Most everything thinkable has been sold by the auction
method of marketing: antiques, household items, automobiles, land, livestock,
homes, designer dresses, business equipment, and more. And thanks to professional
organizations like the National Auctioneers Association, auctioneers are privy
to countless educational opportunities that help them to keep up on the latest
technology and learn new business traits. They network with other auctioneers
to exchange ideas and to find ways to continue to meet the growing needs of the
American public.
Auctioneers today are working to earn specialty designations
such as Graduate Personal Property Appraiser (GPPA) , Accredited Auctioneer Real
Estate (AARE), Certified Auctioneers Institute (CAI) and Certified Estate Specialist
(CES). (Tell about any designations you have or classes you have taken.)
NAA
auctioneers are also bound by a code of ethics that protects consumers against
fraud and unfair business practices.
Auctions have been around since
the beginning of time because they are a highly efficient and effective business
tool - and they meet the needs of the public. But, they also are fun, entertaining
and theatrical. Most people who attend an auction keep wanting to go back again
and again.
If you have never been to an auction, join in and become part
of history.